Y’KNOW returns to Spiritual World on October 4th with Why Now, an 8 track 12” that is so stacked with groove that you can physically feel the claps when you run your hand over the record. Why Now lifts the fog established on the duo’s digital 2023 two-song debut, pushing their signature beat forward minimalism into digital dancefloor soundscapes. Following in the tradition of dub records, Why Now features four vocal cuts on the a-side backed with four reimagined and stripped back dub versions on the b side. Lyrically, Bally takes on the narrative of a detective in search of the perfect groove, even if it ultimately leads to their own fictional demise. Y’KNOW is clearly in pursuit of the perfect vibe, and while doing so exceeds the imagination of most traditional guitar-based bands with a mesmerizing mix of dub, post-punk and synth pop. Limited to 200 12” copies. RIYL: Colour Box, Maximum Joy, Tom Tom Club, George Clinton & Brenda Ray