Ryan Lee West, the man behind Rival Consoles strives to humanise and at the same time emphasise entirely computerised sounds to defy categorisation in modern electronic music. According to West this record was all about creating genuine emotions with a synthetic set of sounds. ‘Even though the sounds that have been used are entirely synthetic, like a lot of computer game music, they can create moments of human emotion – moments of hope. I really love it when electronic music can do this to you’. It doesn’t take much to see some parallels between the fictional character Kid Velo and its creator.