Emerging from the city that never sleeps is a brand new record imprint, aptly named “White Label”. The brainchild of veteran DJ / Producer Reade “Truth” White, White Label will serve as a conduit between his European and American activities and as a local outlet for his creative output. After his acclaimed “Crimen Excepta EP” on Carl Craig’s Planet E imprint, New York veteran DJ / Producer Reade Truth decided to launch White Label with the dual goal of providing deeper, quality underground electronic beats for the scene and to help re-establish New York City as on the finest global ports for techno, house and all things electronic. The first EP features two deep and anthemic techno cuts, perfect for the end of the summer. Both “Soundwav” and “Always” possess all the elements of Truth’s trademarked style: warm and passionate synths, deep 808 rhythms with a Detroit edge with a unique approach… Limited White Vinyl pressing.