Deep in the heart of Panola County, Mississippi lies Como, a small rural town where children and grown folks alike have been living and breathing gospel for as long as they can remember. In the summer of 2006, Daptone Records placed a small ad in local papers and on the radio inviting singers to come down to Mt. Mariah Church to record their songs. The result is COMO NOW, a stirring collection of traditional and original a cappella gospel from the voices of Panola County’s own families. The 16 songs on this record feature performances by every one of the singers that came down to Mt. Mariah Church on July 22nd, 2006. Though their music is steeped in tradition, it should not be filed away as some sort of academic field recording. It was not made for the archives of the Library of Congress, nor for the benefit of musicologists and anthropologists. COMO NOW is a contemporary recording of contemporary people. From the slow stirring duets of Brother Raymond and Sister Joella Walker to the bouncing harmonies of the Jones Sisters, every song on this record is meant for you, their contemporary, to hear how the people of Como, Mississippi sing – right now. KEY SELLING POINTS: • This is the first gospel album release from the everpopular Daptone Records. • Long lead pre-release campaign using short documentary-style videos that profile the singers of Como Now. • NPR radio campaign to follow. • CD includes an 16 page full color booklet complete with artist photos and liner notes. • Full color POP available. • Online campaign with National Geographic beginning in August. • Como Now is not a dusty old compilation from the Library of Congress, but a brand new recording of the rawest most soulful gospel sound around today.