No. is the tenth Soft Riot album by Glasgow-based Canadian synth auteur Jack Duckworth (also known as JJD). With origins from the mid-nineties in the vibrant art-punk/hardcore dominating the West Coast American/ Canadian underground at the time, he has clocked in over twenty five years of musical output in various bands and projects. No. is the logical follow-up to When Push Comes To Shove, released in November 2019 on the Glasgow UK-based label Possession Records, which saw some critical acclaim in the increasingly diverse synthwave scene — a crystallization of the artist’s signature “SynthLord” sound. With No. things have been shaken up and pushed into new directions. Many different factors came into play, including the conditions of the pandemic lockdowns and an urge for listening to music favourites from beyond his own scene informed developments on this new record. One key feature of these tracks is that under these conditions they were developed as individual pieces — a contrasting approach from previous albums where tracks were written with an album in mind. An evaluation of all of these individual tracks in the summer of 2022 unveiled a common pattern going through these new compositions. One can still hear any number of echoes of the spirits of original synth artists in his sound, such as Images in Vogue, The Box, Section 25, Thomas Dolby, Skinny Puppy, Chrome, Cabaret Voltaire, Fad Gadget, Japan and Bill Nelson. However, some of Jack’s halcyon punk influences surface as well, taking inspiration from legendary punk/hardcore labels such as Dischord and Gravity, as listening habits over pandemic steered back towards more guitar-based styles. The introduction of expanded production techniques, experiments with vocal styles and tones, and stylistic shifts mark a progression of Soft Riot’s sound. The result is a snarkier, urgent and more playful, with a focus on pure synthpop, new wave, art-punk, proto-EBM as well as grittier synth-punk and post-punk tones. The variation, energy and tone of this collection of tracks illustrates Soft Riot’s ability to transcend the hallmarks of today’s music environment, which increasingly is fragmenting into smaller and smaller micro-genres. Dry wit and dark humour take the lyrics and the tone of this album on a fun ride through music scenes, dark alleys and inside jokes.