Luv Jam has the honour of being the first signing to the WPH roster that survived the ongoing chaotic process of demo submissions via Myspace or e-mail. It has to be said that Luv Jam was at the end of his WPH wits after several friendly but stern denials by label boss Red D. One last ditch 4AM attempt proved that tenacity and patience are always rewarded, ‘Black Beauty’ was right on the WPH money and off we went.