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Grandson is the second posthumous album from acclaimed rapper and Chicago legend, King Von. In a career that was ultimately cut far too short, King Von established himself as one of his generation's most vital storytellers, offering breathless intensity and visceral detail to animate the environment of his upbringing. Lovingly assembled by Von's closest collaborators, including producer Chopsquad DJ, the upcoming album features the same street sagas and invigorating anthems fans have come to expect. The album sees appearances from some of Von's heavy-hitting street rap peers, including Lil Durk, Polo G, Tee Grizzley, G Herbo & more. Singles include "Robberies," & "Heartless (feat. Tee Grizzley)."
Key Marketing/Selling:
- The second posthumous release from King Von
- King Von's last album, Welcome To O'Block, is the artists highest charting release to date, debuted at number 13 and peaked at number 5 on the Billboard 200
- Welcome To O'Block is certified Gold by the RIAA
- The singles "Crazy Story," & "Took Her To The O" are certified 3xPlatinum by the RIAA, with
- His first posthumous release, What It Means To Be King, debuted at number 2 on the US Billboard 200, earning 59k AEU, marking the second top 10 release for King Von
- Music video released for the single, "Robberies" (4.3M views in 2 weeks), with more to follow post release
- Digital Marketing Campaign planned for TikTok/Meta/Twitter/Snapchat
- OOH/Billboards in key markets - Chicago, NY (Times Square 3D motion), LA, ATL, Miami activation during rolling loud - billboard, video trucks, wheatpasting
- Official tracklist reveal in collaboration with Spotify in NY & LA (first ever bicoastal tracklist reveal for Spotify)
- King Von has over 9M monthly listeners on Spotify
- Robberies, the first single from the album released June 23, has over 4.4M streams on Spotify as of July 13th
- Heartless (feat. Tee Grizzley), the second single from the album, was streamed over 1.5M times on Spotify in it's first week of release