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Following what many would consider a banner year of releases for both artists, Curren$y & The Alchemist reunite for their third collaborative album, Continuance. With a chemistry that is unmatched in this day and age, the album sees Spitta exude effortless confidence over some of Alc's most finely crafted beats, resulting in what many would already consider a timeless piece of work. The 13-track album features a tight, yet impressive roster of guests including Boldy James, Babyface Ray, Styles P, Larry June, Havoc, and old partner in crime, Wiz Khalifa. While their run seems never ending at this point, it is definitely something to be celebrated and not taken for granted.
Key Marketing/Selling:
- Curren$y & The Alchemist are both known as legendary figures in the underground rap world
- The first collaborative release by the pair, Covert Coup, is regarded by many as some of each artist's best work
- Features include heavyweight rappers, such as Babyface Ray, Boldy James, Styles P, Havoc and frequent collaborator, Wiz Khalifa
- The album was met with widespread acclaim by notable outlets such as Complex, The FADER, Stereogum and more
- 3 different exclusive D2C vinyl variants sold out in roughly 12 hours
- The Alchemist vinyl routinely sells out upon release and typically commands high resale value
- The album has been streamed over 4M times on Spotify to date - 2/28/22